Supplier diversity

Advance your supplier diversity initiatives with Amazon Business.

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Overview
Features
Resources
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FAQs

Overview
Features
Resources
Get started
FAQs

Diversify your supplier base.

Empower your communities with a more diverse supplier base. Connect with businesses identified as small-, minority-, woman-, veteran-, and LGBT-owned on Amazon Business.

Our Diversity Certifications Policies make it easier for your buyers to purchase from small and diverse sellers, while simplifying reporting for your supplier diversity program.

Features

Prefer small and diverse sellers

Implement a Diversity Certifications Policy. Highlight products sold by small and diverse sellers with select certifications or credentials.

Search for certified diverse sellers

Highlight offers from small and diverse sellers

Buyers can see these offers highlighted as “Organization preferred”.

Report on your supplier diversity initiatives

Track spend with small or certified diverse sellers

Create order reports filtered by seller certifications.

“The technology empowers individuals to quickly identify certified suppliers.”

T.J. Mahoney, Vice President, Supply Chain, United Rentals

Read story

United Rentals

Blog

Raising the bar

Learn how United Rentals turned to Amazon Business to add diversity to its procurement efforts.

Read article

Blog

Leading by example

Discover how Amazon Business is helping governments meet specific diversity goals in their procurement practices.

Read article

Blog

Future proof supply chain

Learn how manufacturers are implementing diverse product sourcing strategies to future-proof their supply chains.

Read article

Highlight small and certified diverse sellers

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FAQs

Recognized certifying agencies include, but are not limited to: Department of Veterans Affairs (VA), National LGBT Chamber of Commerce (NGLCC), National Minority Supplier Development Council (NMSDC), National Veteran Business Development Council (NVBDC), Small Business Administration (SBA), SupplierGATEWAY Enhanced Digital Certification (EDC), System for Award Management (SAM), Women's Business Enterprise National Council (WBENC).
You can set buying policies to highlight and prefer small and diverse sellers who hold select certifications. This allows your organization’s buyers to see offers from these preferred sellers highlighted as “Organization preferred” within Amazon Business.
As a buyer, you can see offers from preferred small and certified diverse sellers highlighted as “Organization preferred”, compare with other sellers, and validate certifications uploaded by sellers - all within Amazon Business.
With Amazon Business Analytics, you can create downloadable reports, filter by seller certifications, track your organization’s overall spend with small and certified diverse sellers, and measure your own progress towards your supplier diversity initiatives.

Learn more