3 Tips to build and scale your business

Ready to take your business to the next level? Join Siffat (Siff) Haider, co-founder of Arrae and host of The Dream Bigger Podcast, as she shares three game-changing strategies that transformed her business, Arrae. Discover why perfection is the enemy of progress, how to turn your customers into your most powerful marketing force, and the secret to smart hiring in your early stages of growth.

Drawing from her own entrepreneurial journey, Siff provides practical, actionable advice that you can implement immediately. Learn why launching fast and iterating later led to Arrae's success, how treating customers like influencers can create organic growth, and why hiring versatile team members is crucial for scaling your business.

After struggling with her own health issues, Siff turned to natural remedies as a last resort—experimenting with a combination of herbs and vitamins. When she began to feel better than ever, she realized the power of holistic solutions in addressing women’s everyday health challenges. Together with her husband, Nish, she launched Arrae to share these remedies with others.

As the host of The Dream Bigger Podcast, Siff has real, inspiring conversations with wellness experts, skincare gurus, entrepreneurs, and thought leaders—empowering her audience to chase their dreams and live their best lives.

Amazon Business does not endorse or approve any products or opinions shared by content contributors. The content is for information purposes only and Amazon Business does not warrant that the material contained herein will continue to be accurate nor that it is completely free of errors when published or that it is suitable in dealing with a particular situation.